The Cider Project

Brand positioning / Brand Identity / Illustration / Packaging

Katie Campos and Erin Chapman’s new venture into cider-making (on top of being well-accomplished humans, house renovators, and beautiful moms of 3 under 3), called for a brand identity that spoke to their zero-waste process and resonate with health-conscious, experience-seeking, community-driven cider drinkers.

Their inaugural hard cider, Wild Apple, had already won a taste award in the cider world so our next task was to create packaging that would match its sophistication, play with the irregularity of cider apples without forgetting to have the fun Katie and Erin bring to the endeavor every day.